Google’s New +1
At a family gathering this weekend I overheard a conversation about Google search results. Not all search results are made equal. If two people search for the same thing at the same time, they probably won’t get the same results. (This shouldn’t surprise you).
Tony Bradley over at PCWorld had this to say:
Google’s personalized search already keeps track of your Web surfing habits and search history to present you with search results that are more specifically tailored for you. Your likes and associations in social networking, as well as the comments and reviews you post regarding books, movies, restaurants, and so forth also paint a picture of you as an individual.
Google’s newest feature – called +1 – aids in this personalization. The way that I see it: +1 allows websites/companies to promote their products/sites to you through your friends on Google.
The way it works is that as you’re trolling the web you see something that you like and you can +1 it. (SN: As I’m writing this I’m wondering if this “+1” is going to become part of our vocabulary. Instead of, “Let me go Tweet about it.” Someone might say, “Oh, I’ll +1 that!”) By +1ing something, you’re essentially recommending it to all of your friends, without them knowing it. That is, until they do a search and the article/product/website that you +1ed shows up along with your +1 recommendation.
Here’s a video if it still doesn’t make sense.
[youtube:http://www.youtube.com/watch?v=OAyUNI3_V2c]
I also realized it kind of looks like the Uno card game, which in my mind is a major plus!
via @mashable