Katelyn M. Thompson’s Blog

Archive for the ‘eye-tracking’ tag

Eye- [am] Tracking Your Lies

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Researchers at the University of Utah have been working on a way to determine if someone is lying based on their eye movements and pupil dilation. Now, for anyone who watches Lie To Me, they won’t be surprised by this, since Lightman could read a guy who was paralyzed completely (not sure how he couldn’t blink, but this is TV). He used his pupil size to determine if he was telling the truth, yes or no. Although, we can’t believe everything we see on TV it seems like these folks have a real-life solution in the works.

In terms of the implication for usability testing, I wonder if people would be less likely to agree to being “eye-tracked” if they’re aware that the technology can be used to determine if they’re lying. Then again, for usability practitioners, we could use this to determine if users are telling the truth when they say the site is easy to use.

via @therealmasoud via @customerexplabs

Written by kmtom

July 14th, 2010 at 4:48 pm

Posted in Usability

Tagged with

Quotes of the [next three] Day[s] – March 23, 2010

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In honor of the eye-tracking research I’ll be conducting over the next two days, here’s the quote.

“My eyes are an ocean in which my dreams are reflected.”

Unknown

Written by kmtom

March 23rd, 2010 at 2:20 pm

Posted in QotD

Tagged with

Eye Tracking

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We are conducting an eye tracking study here at Staples next week. We had our training on how to use the Tobii Studio for data collection and analysis. It all seems very cool! While doing some YouTube searching, I came across this video of dsmith3689 adapting the Tobii eye-tracking machines to operate a FPS game.

Written by kmtom

March 18th, 2010 at 12:15 pm

Posted in Design

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Eye Tracking Use in Advertising

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One thing I’m passionate about is technology. Another is drawing attention domestic violence and working to end it. This advertisement for Amnesty International does both.

Written by kmtom

June 26th, 2009 at 10:10 pm

Posted in Advertising

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